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  • What Will Happen to Film?

    Posted on July 22nd, 2008 Staff Writer

    While many might have been asking themselves this questions for the past few years, it seems that we’re getting to that point in time that VHS reached when DVD technology became widely available to, and far more affordable for, the general public. The fact is, film has fewer uses, extra processing steps and a lot more hastle to it than digital photography.

    Many of you might remember the days of film. You’d flip open the back of your camera, insert the roll, close the case, wind it, and snap away – until you got to the end that is. Then, 27 shots later, you would attempt to take one last picture to get your money’s worth, just in case there was extra room on the film. And it would always be a goofy picture, because if it didn’t come out, it wouldn’t be any great loss.

    Afterwards, you would take your film to the photo shop, or your local drug store’s photo lab, and decide between the regular development process, or the 24 hour deal for a few more dollars. The anticipation was part of the fun, but the real joy came in the sleeve you used to fill out your order, along with the original, developed film - was it double or single prints? Did you go for the 4×6 or the 5×7 size? Choices, choices. Of course, there was always that one that didn’t come out quite as you had hoped, or that snapshot of your brother-in-law was plagued by the dreaded red eye. Who remembers Kodak Advantix? We do.

    Yes, the days of film were fun while they lasted, but there comes a time when technology becomes to good for the previous generation. While many professionals and a few amateurs still prefer good ol’ fashion film, many have stepped into the digital age with their photography. The ease of use, the ability to delete a photo that wasn’t quite right, and the ever growing storage for thousands of pictures – these are just a few reasons that make digital photography the preferred medium in our modern society. Furthermore, the ability to print as many copies as you wish from your home computer, the option of emailing them to family members, the opportunity handing a CD or DVD disc full of pictures to all your friends, are all great ways of sharing that traditional film never allowed.

    We will never forget the days of film, but technology calls, along with convenience, and we at 42nd Street Photo answer that call.

  • Canon EOS-40D: Canon’s ‘prosumer’ digital SLR

    Posted on July 22nd, 2008 Elliot

    Canon digital cameras have always been a benchmark for excellent design, user friendly menu, and high-end technologies. For critical photographers who tend to scrutinize each camera for good functionalities, the EOS-40D from Canon is the answer. Once I acquainted myself with the technologically innovative Canon EOS-40D Digital SLR Camera, I was impressed with its upgraded, creative features, and performance. It delivers exceptional image quality with brilliant colors through the 10.1-megapixel APS-C-sized CMOS sensor and the newly developed DIGIC III image processor. 

    You will love the dedicated AF Start (AF-ON) button, which lets you execute autofocus option with your thumb. The rugged and versatile camera helps during low-light conditions by preserving even the subtle photographic details.

    This camera can shoot up to 6.5 frames per second, and it is the perfect device to capture any fast action. A durable magnesium alloy body with weatherproof design makes the EOS-40D ideal for outdoor photography.

    The EOS-40D has an edge over its predecessor, Canon EOS 30D due to its higher speed. The Canon EOS-40D gives you the same 10-megapixel resolution as the Rebel XTi but if you are into sports and wildlife photography the former would be a better choice in terms of its durability, faster user interface, better viewfinder, and so on. Find out more about the camera from 42nd Street Photo.

  • A Bonus to Photographers – Nikon D300

    Posted on July 22nd, 2008 Elliot

    I tried out the third-generation product of Nikon’s successful semi-pro series – The Nikon D300 12.3 Megapixel Digital Camera. When I saw the images on the generous 3-inch LCD screen, the clarity was such that I had never seen anything like it before in a digital capture.  Totally flexible and responsive, the Nikon D300 shoots any subject with great precision and unmatched quality.

    Equipped with intelligent Scene Recognition System that offers a faster and more accurate autofocus, it brings subjects into sharp focus and captures them flawlessly. No matter what the lighting condition is, the D300 controls the light intensity and exposure compensation to give you sharper images. You can adjust and customize individual parameters to click like a pro.

    Consumers can rely on the integrated dust reduction system to remove the dust settling on the 12.3-megapixel DX- format CMOS image sensor. Comprehensive and sturdy design allows you to explore limitless creative possibilities even in rough weather conditions. The Nikon 300 was awarded the “Camera of the Year 2007″ by the Editors of Popular Photography & Imaging. The Nikon D300 also received the prestigious TIPA Award in Best DSLR Expert category in 2008. I recommend this camera to digital photographers, who expect fine and detailed images. The Nikon D300 is in stock at 42nd Street Photo.