Digital Cameras, Camcorders, Online Camera Stores, Camera Store NYC
RSS icon Email icon Home icon
  • Common Mistakes When Purchasing A Camera

    Posted on July 21st, 2012 Staff Writer

    If you are buying a camera for the first time it’s very easy to make purchasing mistakes without the best information. We are going to cover a few common mistakes to avoid when buying your first camera.

    1. Estimate Your Budget – Figure how much you are going to spend first. If you are going to start with just the purchase of a camera first then do just that. If you are going to buy a camera, bag, tripod, and lens then make sure you are going to make use of them and research these items as well.
    2. Brand Name – Buy a brand name you have heard of and has received a good reviews. Purchasing a camera that doesn’t carry a brand name is probably cheaper but I am sure you have heard the saying ‘You get what you pay for’ this is especially true with cameras.
    3. Test the Camera – Before making the purchase ask the sales representative if you can take a few shots with the camera and get a feel for it. Make sure the camera is not too bulky or to thin and that the other features are easily accessible for you and user friendly.
    4. Specifications – Don’t focus too much on the specifications. The difference between a camera with 10 megapixels and one with 8 megapixels is not big of a deal. This also goes with zoom features; try not to get to wrapped up in these as this can cause you to make the wrong purchase.
    5. Camera Terms – Be sure you understand your basic camera terms. Take in as much photography terms and read about photography. This way you will understand the specification you are reading about or listening to coming from a sales representative.

    I hope these few tips help you or put you at ease when purchasing your first camera. If you are looking for a great deal on a camera be sure and stop by http://www.

  • 42nd Street Photo’s Landscape Photography Tips

    Posted on July 20th, 2012 Staff Writer

    Photographing landscapes is an active art in photography that has been flourishing through the years.  The simple approach to the fact that the subject in question is easily cooperative as well as colorful is a main reason so many photographers take joy in capturing their image.  From the most experienced the most novice, a photographer can easily master and improve their skill by photographing landscapes.  There are a few helpful tips that may help along your journey.

    First, you want to maximize your depth of field.  Although being creative can ensure unique photographs, the basic rule of thumb is to capture as much of the scene as you can in a photograph.  The best way to do so is to choose a small aperture setting as the smaller the aperture means a greater of depth of fields in your shot.  With this, it is also recommended to increase your ISO or lengthening your shutter speed to compensate for the decrease in aperture, or less light.

    Second, select a foreground for your images.  A good example would be flowers or rocks.  This allows the viewers into the image and the beauty behind such images.

    Third, it is recommended that you use a tripod to eliminate any unnecessary noise in the photograph.  Since you will be using a lower aperture you will need to use a longer shutter speed, so any movement can cause your photograph to become unwanted or impaired.

    Fourth, explore various types of landscaping.  Don’t just think about the basic form but go beyond that.  Try capturing images during different times of the year, different weather conditions, or perhaps black and white.  Never settle for the greeting card image but rather a different spectrum to landscaping.  Don’t be afraid to experiment and never delete an image until viewed at your studio.

    If ou are looking for a great deal on a digital camera please visit

  • 42nd Street Photo’s Underwater Photography Tips

    Posted on July 18th, 2012 Staff Writer

    Now that you have perfected your skill with perhaps landscaping, weddings, sunrises and sunsets, it is time to get your feet wet.  Underwater photography can be such a magical experience that every photographer must try at least once in their lifetime.  Although it may appear tricky, it in act can be simple and easy to perform.  The following tips can help you along your underwater journey.

    1.  It is best to make sure you have the appropriate equipment that is designed for underwater photography.  It is best to research the depth that the camera can operate properly as well as other functions such as batteries, memory cards, and flashes.
    2. You don’t have to be an Olympic swimmer or scuba certified, but it is best to be prepared.
    3. Research various locations as well as marine life.  You want to focus on behavior of the marine animal as well as their natural state so that you are prepared of their actions.
    4. Once you are ready to dive into the water, make sure you are working with a fast shutter speed.  Recommended is the following: 1/30 for still object such as coral, 1/60 for slow moving objects, and 1/125 for faster moving objects like fish.  Adjusting your shutter speed can help with the sharpness of your images.
    5. Using the natural light of the sun is one way of capturing your images but it is recommended to do so at a depth of 20 feet or lower.
    6. Set your camera to the highest resolution and the lowest ISO
    7. For best composition it is best to shoot upwards rather than downwards.  Make sure the subjects eyes are focused as well.
    8. Like photographing on land, do not delete any photographs until you have returned to your computer.
    9. If possible and safely, get as close to your subject as you can.   Water can reduce the sharpness, contrast and color of an image, so try to be about 12 inches or shorter from your subject.
    10. Have fun!

    We hope these few tips help you with taking photographs underwater, if you are looking for a greatr buy on a camera please stop by

  • Nikon L110 12.1 Megapixel Digital Camera Review

    Posted on July 5th, 2012 Staff Writer

    The Nikon L110 camera is a great piece of equipment for the common user and also is great for families who like to capture the moments on film.  The camera is reasonably priced and can be found at 42nd Street Photo for a more than reasonable price.  There are many pros to this camera.  Some of the biggest pros are the fast shutter speed, price of the camera, and the camera operates on AA batteries as well as rechargeable batteries. Some other features that have made the Nikon L110 a great choice, is the large 3’ LCD screen as well as the easy operating system.

    Along with the many pros there are a few cons that must be considered before purchasing.  The first is that the camera runs entirely in auto mode and photo adjustment is very limited.  At ISO 800 and above luminance noise and noise suppression do their damage.  One of the biggest cons was in fact of the size of the camera as I found it to be a bit bulky for my taste and the door hinges seem a bit flimsy. The biggest complaint just seems to be the overall slowness of the camera.

    Overall it’s not a bad camera for the Nikon name and the price, but if you are an experienced photographer it’s probably not the fit for you.


    Included with the camera:

    • Nikon Coolpix L110
    • 4 AA Lithium batteries
    • AV cable
    • USB cable
    • Lens cap
    • Lens cap string
    • Shoulder strap
    • 20-page Quick Start Guide
    • 144-page User’s Manual
    • CD-ROM with Nikon Transfer and ViewNX software