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  • Three Tricks to Make the Most Out of a Point and Shoot Digital Camera

    Posted on August 28th, 2014 Staff Writer

    point and shoot digital camerasPoint and shoot digital cameras are designed for the casual photographer — the person who just wants to snap some pictures of their vacations, parties, and outings. They’re for people who just want something they can point and then shoot, as their name implies. They’re for people who want something simple.

    As uncomplicated as modern point and shoot digital cameras are, it’s pretty impressive that they can take such high quality photos. Many of the most popular point and shoot digital cameras can even take photos of comparable quality to online digital camera stores’ higher end models.

    Of course, getting such spectacular pictures requires a little bit of know how and a lot of practice. Here are a few tips to help you get the most out of your point and shoot digital cameras.

    Use the Appropriate Modes
    By now you should have noticed that your camera has a little wheel by the shutter button with symbols on it. This allows you to change the camera’s setting instantly depending on what you want to shoot. Most point and shoot digital cameras have the default Automatic (a camera), Action (a stick figure running), Macro (a flower), and Portrait (a person’s head). For example, if you had to take a picture of a flower, you’d use Macro, because it lets you get up close and personal. If you wanted to take a picture of your dog running through the garden, you’d use Action. If you wanted to take a picture of your dog sitting in the garden, you’d use Portrait. For most else, the Automatic setting works just fine.

    Ditch Your Flash
    The trouble with point and shoot digital cameras’ flashes is that they’re typically right by the lens, which causes the pictures to be flat and shadow-less, and the subjects to be washed out. Instead, turn the flash off. You’re better without it. If your pictures are coming out dark, try to find a better source of light, or re-position yourself and your subject.

    Snap Photos of Everyday Events
    As previously mentioned, it takes a lot of practice to become a better photographer. Using point and shoot digital cameras for special occasions is the equivalent of pianists playing their pianos on holidays. You’re not going to get any better if you don’t practice. Take some time every now and then to experiment with your camera’s settings.

    If you have any questions about improving your photography skills, feel free to ask in the comments.

  • Study Reveals a 45% Increase in Advertisers’ Preference for Online Video Content

    Posted on August 27th, 2014 Staff Writer

    still digital camerasIn the last year, the country’s top advertising agencies’ interest in video content marketing has risen an astonishing 45%, cementing online video’s status as the premier way to market to web users.

    According to an August 26 The Street article, the STRATA survey also found that 67% of advertisers today reported that digital video is the “primary focus” of their clients.

    This news is the latest in a long series of findings that reveal the growing effectiveness that a video marketing strategy boasts for businesses big and small.

    It’s no coincidence, then, that Google is also 50 times more likely to place websites containing video content on the first page of any given search result than traditional text-based content.

    In the STRATA survey, approximately 72% of ad agencies reported their clients preferring to use YouTube as an outlet for their video advertisements, The Street reports. About 36% of clients preferred Hulu, one of YouTube’s competitors.

    But while more advertisers are interested in the benefits that video content can offer, many still doubt the return on investment, or ROI, of these video ads. In the STRATA study, about 47% of the ad agencies surveyed reported feeling “fairly confident” that online video ads are cost-effective and a good value. Conversely, however, 40% of agencies reported feeling unsure that online video was a good value, according to The Street.

    “While dollars continue to flow to the traditional advertising mediums, our agencies continue to ask for better ways to buy digital video advertising,” Joy Baer, STRATA’s president, told The Street. “We are seeing long-form digital video content increasingly mirror the 30-second TV ad experience, further blurring the lines between devices.”

  • Are Drones The Future Of Photography?

    Posted on August 20th, 2014 Staff Writer

    still digital cameras Technology has come an incredibly long way since James Maxwell, a British physicist, snapped the first color photograph in 1861. Not only do we take more pictures in two minutes than humans everywhere did in the 1800s, we’re also doing it in increasingly creative — and sometimes even shocking — ways.

    Can Drones Take Pictures?
    The small robots essentially have stirred up some controversy, but there’s hardly any denying that some photographs, taken with a “a light camera and a quadcopter,” according to The Verge, are breath-taking. “Drones have allowed us to see things we normally wouldn’t have access to — taking us inside a fireworks display and the effort to combat looting in Jordan, for example, and allowing us to monitor wildlife from the sky,” National Geographic News explains. National Geographic recently closed a contest asking users to submit pictures taken with drones. What was the winning entry? The first place winner literally got up close and personal with an eagle, capturing an image of it from maybe two to three feet away. A growing number of brides and grooms are also paying for 30-minute drone photography sessions for memorable, one-of-a-kind wedding photos.

    Will Drones Replace Still Digital Cameras?
    The short answer is that it’s not likely. True, photography has progressed over the years. (The first photographs were actually printed on tin sheets, copper sheets, or even glass plates!) Even so, the best small digital cameras still afford some conveniences and perks that drones cannot. Wedding photography, for example, is vastly less complicated with a DSC digital camera or c mount digital camera. Using a traditional photographer typically requires just one person. Opting for drone photography will entail a team of workers — including at least one team member on the ground to position people in the picture, and another person remotely controlling the drone.

    Drone photography is cool and useful, but don’t count out still digital cameras and online digital camera stores just yet. Drones may be able to snap pictures from completely unique angles, but it is still something of a trial to actually do it.