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  • 42nd Street Photo’s Underwater Photography Tips

    Posted on July 18th, 2012 Staff Writer

    Now that you have perfected your skill with perhaps landscaping, weddings, sunrises and sunsets, it is time to get your feet wet.  Underwater photography can be such a magical experience that every photographer must try at least once in their lifetime.  Although it may appear tricky, it in act can be simple and easy to perform.  The following tips can help you along your underwater journey.

    1.  It is best to make sure you have the appropriate equipment that is designed for underwater photography.  It is best to research the depth that the camera can operate properly as well as other functions such as batteries, memory cards, and flashes.
    2. You don’t have to be an Olympic swimmer or scuba certified, but it is best to be prepared.
    3. Research various locations as well as marine life.  You want to focus on behavior of the marine animal as well as their natural state so that you are prepared of their actions.
    4. Once you are ready to dive into the water, make sure you are working with a fast shutter speed.  Recommended is the following: 1/30 for still object such as coral, 1/60 for slow moving objects, and 1/125 for faster moving objects like fish.  Adjusting your shutter speed can help with the sharpness of your images.
    5. Using the natural light of the sun is one way of capturing your images but it is recommended to do so at a depth of 20 feet or lower.
    6. Set your camera to the highest resolution and the lowest ISO
    7. For best composition it is best to shoot upwards rather than downwards.  Make sure the subjects eyes are focused as well.
    8. Like photographing on land, do not delete any photographs until you have returned to your computer.
    9. If possible and safely, get as close to your subject as you can.   Water can reduce the sharpness, contrast and color of an image, so try to be about 12 inches or shorter from your subject.
    10. Have fun!

    We hope these few tips help you with taking photographs underwater, if you are looking for a greatr buy on a camera please stop by http://www.42photo.com

  • 42nd Street Photo Reviews the Panasonic Lumix DMC-GF3

    Posted on September 7th, 2011 Staff Writer

    The Panasonic GF3 is a highly capable compact interchangeable lens camera with excellent image and video capture capability. The Panasonic GF3 is great camera for beginners that have been using point and shoot cameras and wish to upgrade to a DSLR. The GF3 has a lot to like about it. The GF3 is small really easy to use, capable of producing excellent images and has user friendliness in mind.

    The Panasonic GF3 includes a 14-42mm zoom lens.  It also has a fast maximum aperture of f/2.5, making the GF3 perfect for use in low-light conditions and easier to blur the background to help emphasize the main subject. In good light, shutter lag is 0.3 second, 0.6 second in low light. Flash recycling time is 1.6 seconds which is still pretty good and continuous shooting rate is a 3.9fps. The camera also includes a popup flash which is embedded above the lens. The GF3 also captures HD video. You can record up to 1080/60i videos in the AVCHD format.

    Items Included:

    •  Lumix G Vario 14-42mm f/3.5-5.6 ASPH/MEGA O.I.S. Lens
    •  Front and Rear Lens Caps
    •  Battery Charger
    •  Battery Pack
    •  Battery Case
    •  Body Cap
    •  Hot Shoe Cover
    •  Shoulder Strap
    •  AV Cable
    •  USB Connection Cable
    •  Stylus Pen
    •  Software CD-ROM

    The GF3 is a good choice for a light and compact camera that is versatile and considered a hybrid between DSLR and point and shoot.

  • 42nd Street Photo Reviews The Fuji REAL 3D W3

    Posted on March 22nd, 2011 Staff Writer

    With 3D coming on stronger than ever these days we figure we would bring a review of a nice little 3D camera by Fuji. The W3 isn’t Fuji’s first 3D camera, as the first model didn’t get such a hot reception. This camera is smaller and lighter than the original model with a bigger and better quality screen. The new Fuji W3 adds 3D HD video recording with stereo audio to the formula and the unique ability to shoot video in Real 3D in High Definition, with live or recorded playback via direct connection to any 3D TV.

    The camera’s dual 1/2.3-inch, 10 megapixel CCDs and 3X zoom lenses are carried over from before, but a new design and more user-friendly interface is a great improvement.  The 3D printing technology is ingenious. The Fuji W3 continues the strategy of offering Real 3D content by replicating the human visual system in combining two high quality lens and two CCDs in the one chassis – and allows consumers the option of viewing 3D images and video either with or without special glasses.  It uses a very fine-textured Fresnel lens surface on a thin plastic sheet to produce an auto stereoscopic image.

    Images can also be made into special ‘lenticular’ prints – via a unique printing process. The camera will capture 720p 3D movies and can save both 3D MPO images and 2D JPEGs simultaneously. If you haven’t checked this camera out I would say do it as soon as you can.

    Key features:

    • 3D HD Movie (720p) and 3D still image capture
    • Instant 3D playback on build-in High Contrast, 3.5” 3D LCD (without the need for special 3D glasses)
    • Direct Connection via HDMI high-speed 1.4(Type A-Type C) cable to any branded 3D HDTV
    • Two 1/2.3” 10 Megapixel CCD
    • Two Fujinon 3x optical zoom lens
    • 3D RP(REAL PHOTO) HD PROCESSOR
    • Compact and light-weight 230g body (excluding accessories, battery and memory card)
    • 2D Special effects using Simultaneous Shooting functions
  • 42nd Street Photo recommends the Sony HDR-XR200V 120GB High-Definition Hard Disk Drive Handycam Camcorder

    Posted on November 10th, 2009 Staff Writer

    If you are looking for a great compact high definition camcorder the the Sony HDR-XR200V is right for you. It weighs only 16 oz. with the battery which means its small enough to carry with you anywhere. This camcorder has a 120GB hard drive that allows 14 to 91 hours of shooting depending on video settings. This camcorder has all features you need for great video footage like NightShot mode for low light settings, auto and manual focus, and white balance settings.

    If you are looking for a great camcorder for a decent price with all of the latest features then the Sony HDR-200V is worth a look. This camcorder also comes with items like an AC adapter, rechargeable battery pack, Application Software / USB Driver / (CD-ROM), and a USB cable.

    42nd Street Photo is proud to offer the outstanding service and quality state-of-the-art products that our customers have come to depend on.

  • 42nd Street Photo Review The Canon DC210 Handycam DVD Camcorder

    Posted on September 22nd, 2009 Staff Writer

    It’s clear that we live in the digital age, no one can argue that, but when it comes to preserving your precious memories are you up to speed? Wouldn’t it be nice if you could record home movies and personal gatherings/events straight onto DVD and watch it? Well now you can, with the Canon DC210 Handycam DVD Camcorder.

    Canon has always been known for their quality and value, so it should come as no surprise that their DVD camcorder is both of these. The first thing you’ll probably notice about the DC210 Handycam is the stylish design, both attractive and sensible. One could easily pick up the DC210 and begin shooting right away; although taking a look at the manual won’t hurt anyone.

    Weighing in at 14.3 ounces (not even a full pound), this ultra-compact is light and among it’s competition, very affordable, even for tight budgets. It’s 35x optical zoom is impressive in such a small package.

    The CD210 Handycam comes with all the basic features, plus a few extras that most other ultra-compacts don’t have, including various filters and multiple points of control for certain functions, like zoom. Some might find this confusing, but we think it’s simply all the more convenient to be able to accomplish some tasks in different ways. Afterall, much of the convenience of a digital camcorder depends on controls, so given more than one option to do so is a pleasant surprise for us.

    All in all, if you’re a casual photographer that doesn’t want to break the bank, this camera is a great choice. For home movies, special events or just fun around the house, the Canon DC210 Handycam DVD Camcorder is a good buy.

  • 42nd Street Photo recommends the Sony HDR-XR500V digital camcorder

    Posted on August 10th, 2009 Staff Writer

    Sony HDR-XR500vWhether you are an advanced amateur,  just starting out, or somewhere in between , the Sony HDR-XR500V is the perfect camera for you.  It weighs only 1.4 lbs with the battery and is small enough to fit just about anywhere. Many of the features on this camcorder are seen only in high end models, including a dial on the front that can be customized to be whatever you want it to be, manual focusing, white balance, etc.

    This camcorder is also just fun. It includes smile technology. If the subject of your video smiles, it will automatically take a still image of the subject. And you don’t lose video or photo quality while it does this. The Sony HDR-XR500V shoots stills at  8.3 mp while shooting video. With the automatic settings,  you can switch from sunset to fireworks to snow easily and without losing quality.

    The 120 gb hard drive can shoot nearly 50 hours of video in high definition mode. And, you can add a 16 gb Sony memory stick to give it another 6 hours.

    42nd Street Photo is offering the Sony HDR-XR500V for under $1000, pick one up today.

  • Learning The Features Of Your Digital Camera

    Posted on July 6th, 2009 Staff Writer

    Many of us in our lifetime will hear someone say that learning through experience is the best way. At 42nd Street Photo, we’re inclined to agree with this way of looking at life, but when it comes to using devices, such as a digital single lens reflex camera, for example, a combination of formal and acquired information seems to work best. The thinking here is that being able to experience things helps one retain the information gathered while the formal training gives the person more direction. When it comes to learning the features on your digital camera, too much information can be good or bad depending on how you personally prefer to learn, but some strong advice and valuable tips can really help.

    For beginners, the manual to your digital camera is a good start. While in store, asking a knowledgable member of staff can help you find the one that is right for you, but once you’re home, it’s up to you to learn how your camera works, but more importantly, how you work with your camera. The bond between a person and their equipment is one that only that person can understand, and therefore it is up to you to learn, whether by the direction of others or on your own accord. So, as per our previous recommendation to learn partly by others’ advice and partly by your own experience, checking out the manual will never hurt the process.

    For those that have some experience in the world of photography, understanding the terms will give you the jump-start on understanding the manual, since at that point, all you’ll need it for it to know where these features can be manipulated. The on-screen menu section in the manual is important to understand how to set the features as you need in the middle of action, in order to get the shots you desire. While point-and-shoot cameras are a good deal and take quality pictures, we recommend DSLR cameras for those who count on that instant snap action for capturing those shots that you don’t want to miss.

    For experienced photographers, the features of your camera may come naturally simply based on experience with other cameras. Still, it might prove useful to experiment with the camera just as well as beginners and amateurs alike. However, for those that have retained a good amount of knowledge throughout their years of photography, a simple read-up on the newest model you’ve purchased can shed all the light you need on the new features, and how they differ from previous models.

    In the end, experience is a combination of former knowledge, current conditions and general direction, whether interior or exterior. It is up to each individual to decide how each of these things get us where we want to go when it comes to using our digital cameras.

  • 42nd Street Photo Cherishes Your Memories

    Posted on June 30th, 2009 Staff Writer

    Here at 42nd Street Photo, there’s a good reason we’re in the business of digital cameras. Photography is a hobby for some and a necessity for others, but for all of us, it’s a way to remember people, places, events, and more. Photography and motion capture may very well be the closest we ever get to time travel, and while it may not make for a really cool science-fiction flick, there is a reason why we as people have coined the term “a picture is worth a thousand words”.

    All of us, through our lifetime, will lose someone we love. This could be a grandparent, a parent, or other family member; it could be a friend. Whatever the case, having something physical to remind you of someone is a way to remember certain people and to help us get past the pain we feel from losing them.

    Everyone will miss someone at some point as well, and being able to see a picture of someone you care about but can’t see in person is a great way to get through that time as well. The beauty of digital photography, and one of the main reasons 42nd Street Photo is in the business of digital cameras, is the ease of sharing. Film cameras will always be a classic way to share image captures, but for those who simply want to see someone a thousand miles away, digital photography makes it easy to snap a picture and send it to anyone in the world at the speed of light. With digital photography, there is no need to wait and no need to worry if a one-of-a-kind print was lost in the mail.

    While every person experiences tough times during which photographs can help, each of us will also share happy times with another. Family gatherings, special events and precious moments are all things we’d like to remember, and with digital photography, saving these memories is simple and cheap. If we at 42nd Street Photo could travel through time, we’d probably go back to when cameras were first invented and give one to every family that didn’t have the technology, because it really is a shame that before these times, many people could not afford to capture the memories that others might take for granted.

    We certainly are lucky to be living in a day and age that makes it so easy to get in touch and capture memories with little boxes. We may not be able to go back in time, but with a digital camera, we just might have the next best thing.

  • 4 Tips For Taking Digital Photographs Of Art

    Posted on April 20th, 2009 Staff Writer

    When it comes to putting together a portfolio of your work, the photography of your body of work can be as important as the work itself. 42nd Street Photo knows what it takes to capture clean, well-lit images, and assuming that not everyone can afford a top of the line camera, here are four basic tips to photographing your artwork with a point-and-shoot digital camera.

    1. Composition – How your art fits into the frame can make a big difference. For sculpture and other three-dimensional works of art, centering the piece in the frame with about 20%-30% empty space around it will usually look right. It may also be preferable to set up a scene around it. If your art is something that one would display on a dining room table, feel free to set the table around the piece. If it’s something that would be displayed on a bookshelf, then set it up on location. As long as your piece is irrefutably the focus of the image, and the center of attention, it will look right.
    2. Lighting – Most point and shoot cameras have a built-in flash, and the default setting for the flash is usually auto. 99% of the time, you will want to turn the flash off and get as much indirect lighting as you can. Be mindful of the types of light you use, as well.  Natural sunlight will always be the best source, since it is powerful and contains all colors of the specturm. With artificial lights, bulbs, spots, etc., certain colors will be more dominant. Whatever your situation, the key is to get as much indirect lighting as you can, since there is a greater dispursion from reflected light than direct light. If you absolutely must use your flash (and we mean if it’s night time, only one light in your house works, and you need these pictures now!), then it’s a good idea to use the highest resolution setting on your digital camera, step further away from your subject, and capture it closer to the corner of the frame, so the flash does not wash out the piece. Later, you can crop the photo the way you want, but for the initial capture, you want indirect flash, which if yours is attached to your POS camera, you need to aim it to one side or the other.
    3. Stability – If you’ve taken a lot of pictures before, you may have noticed that darker pictures (aside from just being hard to see because they’re darker) tend to be more blurry than a well lit photograph. So, when photographing artwork with no flash (so as not to wash it out), having the camera still is a must. If you have a tripod, then your set, but if you don’t have one, you may have to get creative. We’ve found that a tall stool, or a pile of sturdy books atop a table can do the trick. Just be sure to place the camera closer to the edge, so you don’t get a blur of the edge of a book or stood in the bottom of your frame. Also, if your camera has a self-timer feature, use it. This will give you plenty of time to snap the picture and step away from the location.
    4. Post-Capture – It is very rare that you will take a digital photograph that can’t be improved upon in some way. Take advantage of the fact that you’re using digital technology instead of film, and don’t be afraid to do some post-capture editing to your image. A lot of times, simple brightness/contrast adjustments can make a world of difference. Also, a lot of photo-editing programs have auto-fix features, that work the best on a well captured image. Feel free to use these first, and try various combinations of these filters in different orders. WHen all is said and done, you want to have a picture that is sharp, balanced and accurately dipicts your art.
  • Welcome to the 42 Photo Blog!

    Posted on July 7th, 2008 Sales

    Thanks for stopping by the new 42nd Street Photo blog. We hope to keep you informed of the latest products and special offers from 42nd Street Photo here, as well as post relevant information on digital cameras and accessories.

    If you haven’t been to our online store yet, visit www.42photo.com today to enjoy our large selection of digital audio and video products. We have been in business for over 40 years, and we’re one of New York’s finest camera stores.