42nd Street Photo

It may come as a surprise to some of you that knowing how to use a digital camera is just the beginning. Still, to some, it may be common sense - don’t feel bad if you are of the former, as there is enough technology to force even the most savvy consumer to turn their head 360 degrees. Sure, the digital age is moving faster than ever, but that doesn’t mean that the staff at 42nd Street Photo need a crash course - they know digital like you know your own children.

So, what about this whole HDTV thing? Obviously, many of us are taking the neccessary steps to ensure we don’t get stuck without our digital converter box for broadcast television, come February 17, 2009. But how many of us know about other areas of compatibility? This one area of which we speak, is of course, the compatibility between your digital photos and your HDTV.

Wait, you don’t have an HDTV, you say? Well, then you may want to consider it.

While the purchase of a high definition, flat screen television is not neccessarily a must, there are many advantages to owning one, including a great way to view your digital photos. Many models are now built with SD card slots, and if you’re one of those “always prepared” digital photographers, you more than likely use SD cards as your preferred storage device for images captured with your digital camera of choice. This is good.

As of now, the highest resolution available for an HDTV is 1920×1080 pixels, and most DSLR cameras can capture better resolution images than that. Furthermore, if you decide to purchase one of the more modestly sized HDTV’s, you will get around a 1280×720 pixel resolution. Either way, there is little to no concern for the images not displaying well on an HDTV.

Before you begin wondering why the best resoultion HDTV’s have a lower pixel count than many digital cameras, consider the fact that larger images require more memory, so all your images can be taken at (or resized down to) your televisions resolution for the best compatibility. Unless you’re shooting photos for a magazine, newspaper, or other print media, there is no need to capture your images at the highest resolution your camera offers, nor is there a need at present for an HDTV to display as many pixels, since pixels displayed on a screen are displayed differently from pixels printed on paper. SO, what does this mean? It means your images will look better at the same resolution as your HDTV than they will at a larger resolution, and it also means you have a lot more room to store images.

But, in case you are still hung up the HDTV peak at 1920×1080 resolution, let us educated you as to why. While some would debate this fact (probably those with eagle eyes), that particular resolution is best viewed at a distance from the television equal to, or greater than, twice the height of the screen. If they were to squeeze any more pixels into the screen, there would be no significant difference in the quality you view at that distance. So why pay more for resolution you’re not going to be able to appreciate?

A lot of times, we need to sit back and enjoy the digital age, instead of pushing for more memory, better resolution, faster processors. Digital is moving fast enough as it is - we don’t need to speed it up, we need to enjoy it, and with an HDTV, you’ll have a whole new way to enjoy your digital photos.

The short answer? Yes, Absolutely. Here’s why.

1. Point-and-shoot cameras offer very limited capture options. While sufficient for family photos in which one can stand still, smile, and say cheese, DSLR cameras offer far more in the way of quality, stability, and capture options. In addition to greater optical zoom and a higher quality sensor chip, there is no delay with a DSLR camera. What you see when you snap is what you get.
2. DSLR cameras are made of higher quality parts. Period. Digital photography, no matter what the brand or model, is image capture technology at its best. However, the DSLR camera is digital image capture technology at its very best. Since point-and-shoot digital cameras are made for casual use, the megapixels only go so high, which means sensor chips need not be of superior quality, nor does the point-and-shoot lense need to reach a high level of optical zoom.
3. Interchangable lenses. DSLR cameras have them, point-and-shoot cameras do not. While many might view the option to buy extra lenses as an unnecessary expense, anyone from the ambitious amateur photographer to the professional can appreciate the value of a telephoto-lense or a micro-lense. The likelihood of snapping the exact image you want is only as high as your options are many. With more lense choices, manual settings options, and a better sensor and resolution, investing in a DSLR is the best way to give you the advantage over the elements.

There are many more reasons to invest in a digital single lense reflex camera, but we thought these were the most important to most photographers. For more information on digital single lense reflex cameras, please visit the 42nd Street Photo website at 42photo.com or visit our store, located at 378 5th Avenue (between 35th and 36th St.) New York, NY 10018.

Canon digital cameras have always been a benchmark for excellent design, user friendly menu, and high-end technologies. For critical photographers who tend to scrutinize each camera for good functionalities, the EOS-40D from Canon is the answer. Once I acquainted myself with the technologically innovative Canon EOS-40D Digital SLR Camera, I was impressed with its upgraded, creative features, and performance. It delivers exceptional image quality with brilliant colors through the 10.1-megapixel APS-C-sized CMOS sensor and the newly developed DIGIC III image processor. 

You will love the dedicated AF Start (AF-ON) button, which lets you execute autofocus option with your thumb. The rugged and versatile camera helps during low-light conditions by preserving even the subtle photographic details.

This camera can shoot up to 6.5 frames per second, and it is the perfect device to capture any fast action. A durable magnesium alloy body with weatherproof design makes the EOS-40D ideal for outdoor photography.

The EOS-40D has an edge over its predecessor, Canon EOS 30D due to its higher speed. The Canon EOS-40D gives you the same 10-megapixel resolution as the Rebel XTi but if you are into sports and wildlife photography the former would be a better choice in terms of its durability, faster user interface, better viewfinder, and so on. Find out more about the camera from 42nd Street Photo.

I tried out the third-generation product of Nikon’s successful semi-pro series - The Nikon D300 12.3 Megapixel Digital Camera. When I saw the images on the generous 3-inch LCD screen, the clarity was such that I had never seen anything like it before in a digital capture.  Totally flexible and responsive, the Nikon D300 shoots any subject with great precision and unmatched quality.

Equipped with intelligent Scene Recognition System that offers a faster and more accurate autofocus, it brings subjects into sharp focus and captures them flawlessly. No matter what the lighting condition is, the D300 controls the light intensity and exposure compensation to give you sharper images. You can adjust and customize individual parameters to click like a pro.

Consumers can rely on the integrated dust reduction system to remove the dust settling on the 12.3-megapixel DX- format CMOS image sensor. Comprehensive and sturdy design allows you to explore limitless creative possibilities even in rough weather conditions. The Nikon 300 was awarded the “Camera of the Year 2007″ by the Editors of Popular Photography & Imaging. The Nikon D300 also received the prestigious TIPA Award in Best DSLR Expert category in 2008. I recommend this camera to digital photographers, who expect fine and detailed images. The Nikon D300 is in stock at 42nd Street Photo.

Most will agree that it is a good idea to read up on reviews of a camera before shelling out the cash for it, but it may be wise to look into who is actually writing the review. While consumer reviews can be a great source of information about a product, since generally speaking, the purchasee has first hand experience using that particular model, often times, lack of information leads to a less-than-satisfactory opinion.

Let’s look at a good example of this, the Nikon D300. Here is a digital camera from a well known and established company, with an impressive range of shutter speeds, high-resolution screen, a myriad of options for shooting conditions, built in flash, long-lasting battery and continuous shooting at 6/second. Now, suppose this is all our reviewer knows about the camera. Suppose they used it for a few days on a family vacation, encountered a number of features they didn’t necessarily understand, and therefore decided they did not get their money’s worth. They might jump on Amazon.com, or wherever is was that they happened to pick up the digital camera, write a poor review and return the camera, never knowing about its 12.3-megapixel self-cleaning DX-format CMOS sensor, HDMI port for outputting images to a high-definition screen or that it was “2007 Camera of the Year” on PopPhoto.com.

Purchasing a digital camera may seem like a simple task, however there are many things to consider beforehand. Perhaps there will be things that were not so obvious before, like what options there are for the flash, what ratio the screen is, how much it weighs, etc. These are the types of details that 42nd Street Photo would love to help you figure out. We don’t just want to sell you a digital camera, we want you to purchase the right digital camera for you. Trust us, we like satisfied customers.

When looking for a new digital camera, you can never spend too much time finding the right one for you. While the folks here at 42nd Street Photo can help you find the perfect camera, it is ultimately up to you which camera will work best to suite your needs. Today, we’ll look at the perfect fusion of quality and class at a very affordable price, the Canon SD870 IS 8.0 Megapixel Digital Camera.

When it comes to family gatherings, special events and everyday photography, the Powershot series is perfect. Most cameras in this Canon design use SD memory cards which can hold thousands of high -resolution images. The Digital SD870 takes the Powershot to the next level of quality and clarity for amazingly crisp picture plus video and sound.

For years, Canon has been a trusted name in photography and the perfect time to buy a digital camera is now. On 42Photo.com you can find more information on the Canon SD870.