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  • Study Reveals a 45% Increase in Advertisers’ Preference for Online Video Content

    Posted on August 27th, 2014 Staff Writer

    still digital camerasIn the last year, the country’s top advertising agencies’ interest in video content marketing has risen an astonishing 45%, cementing online video’s status as the premier way to market to web users.

    According to an August 26 The Street article, the STRATA survey also found that 67% of advertisers today reported that digital video is the “primary focus” of their clients.

    This news is the latest in a long series of findings that reveal the growing effectiveness that a video marketing strategy boasts for businesses big and small.

    It’s no coincidence, then, that Google is also 50 times more likely to place websites containing video content on the first page of any given search result than traditional text-based content.

    In the STRATA survey, approximately 72% of ad agencies reported their clients preferring to use YouTube as an outlet for their video advertisements, The Street reports. About 36% of clients preferred Hulu, one of YouTube’s competitors.

    But while more advertisers are interested in the benefits that video content can offer, many still doubt the return on investment, or ROI, of these video ads. In the STRATA study, about 47% of the ad agencies surveyed reported feeling “fairly confident” that online video ads are cost-effective and a good value. Conversely, however, 40% of agencies reported feeling unsure that online video was a good value, according to The Street.

    “While dollars continue to flow to the traditional advertising mediums, our agencies continue to ask for better ways to buy digital video advertising,” Joy Baer, STRATA’s president, told The Street. “We are seeing long-form digital video content increasingly mirror the 30-second TV ad experience, further blurring the lines between devices.”

  • Great Wildlife Photography Locations

    Posted on May 28th, 2010 Staff Writer

    We want to talk about some great places for wildlife photography. We are only going to list a few but from different areas around the world. We hope you enjoy the places we found and that you can check them out in the near future.

    Bosque del Apache NWR in New Mexico

    Bosque del Apache is Spanish for “woods of the Apache,” and is rooted in the time when the Spanish observed Apaches routinely camped in the riverside forest. Since then the name has come to mean one of the most spectacular National Wildlife Refuges in North America. Here, tens of thousands of birds–including sandhill cranes, Arctic geese, and many kinds of ducks–gather each autumn and stay through the winter. Feeding snow geese erupt in explosions of wings when frightened by a stalking coyote, and at dusk, flight after flight of geese and cranes return to roost in the marshes.

    Its located near Socorro NW and its open an hour before sunset to an hour hour after sunset. Admission per car is $5.00 and an annual pass costs $15.00.

    Sacramento National Wildlife Refuge Complex

    Located approximately 90 miles north of the city of Sacramento.The Complex consists of five national wildlife refuges (NWR) and three wildlife management areas (WMA) that comprise over 35,000 acres of wetlands and uplands in the Sacramento Valley of California. In addition, there are over 30,000 acres of conservation easements in the Complex. The Refuges and easements are part of the U.S. Fish and Wildlife Service (Service); they serve as resting and feeding areas for nearly half the migratory birds on the Pacific Flyway.

    Senalala Game Lodge

    Senalala Game Lodge is quiet and peaceful; situated in a remote and private location in the well known Klaserie Private Game Reserve, part of the Greater Kruger National Park. Senalala offers fantastic game viewing opportunities, prolific bird life as well as a variety of plains game. Wildlife in the area includes fantastic birdlife as well as a variety of plains game and members from the big five, lion, leopard, elephant, buffalo, rhino, hyena, jackal, warthog and smaller game species.

    Montezuma NWR in New York

    Montezuma National Wildlife Refuge was established on September 12, 1938 as a refuge and breeding ground for migratory birds and other wildlife. The refuge provides resting, feeding, and nesting habitat for waterfowl and other migratory birds. Montezuma is situated in the middle of one of the most active flight lanes in the Atlantic Flyway.

    Arctic National Wildlife Refuge

    Renowned for its wildlife, Arctic Refuge is inhabited by 45 species of land and marine mammals, ranging from the pygmy shrew to the bowhead whale. Best known are the polar, grizzly, and black bear; wolf, wolverine, Dall sheep, moose, muskox, and the animal that has come to symbolize the area’s wildness, the free-roaming caribou. Thirty-six species of fish occur in Arctic Refuge waters, and 180 species of birds have been observed on the refuge.

    We hope you enjoyed the few picks we made for great places for wildlife photography. Be sure and pick up the perfect camera from us before you go!

  • 42nd Street Photo’s Boating Photography Tips

    Posted on March 30th, 2010 Staff Writer

    Today we are going to talk about nautical photography or taking photos while on a boat. This can be any type of boat whether you are on a lake or in an ocean. Always keep the basics in mind that we have posted in our articles. Things like camera is accessible, camera is operational, lighting, focus, take plenty of photos, etc. With digital cameras being so affordable why not give it a shot.

    Well we hope you have a boat and if you do here are a few things to think about.

    Keep your horizon straight – Keep an eye on the horizon as you shoot, its easy to lose track of the way the boat is rolling.

    Shoot with fast shutter speeds – Due to the fact you are on a moving boat and you are shooting a moving boat this can cause blur and fuzziness in your photos. Turn up the shutter speed to 1/1000 or higher.

    Don’t shoot at mid-day – The best time for shooting is early morning and late afternoon. Overhead sun is harsh on boats and scenery.

    Look around alot – Keep looking around, you would be surprised what you just might come across that makes a good shot. A good trick to ensure a sharper shot is to track, or pan, the camera with the moving object, instead of trying to grab the action as it passes through the frame.

    Reflections – The sunlight that bounces from water can add a magical, reflective sparkle to the hull. Ask the captain or whoever is driving the boat to rotate the bow until it lights up.

    We hope this few tips help taking shots the next time you go boating.

  • 42nd Street Photo’s Photography Techniques

    Posted on December 9th, 2009 Staff Writer

    There are all kinds of photo techniques you can use when shooting photos. Here are a few from 42nd Street Photo you can consider and learn more about.

    High Speed Photography – This type of photography is considered a science by some people. It is a series of photographs that may be taken at a high sampling frequency or frame rate.

    Black and White Photography – All photography was originally monochrome, most of these photographs were black and white. Many photographers continue to produce some monochrome images. Many full color digital images are processed using a variety of techniques to create black and whites images.

    Infrared Photography – In infrared photography, the film or image sensor used is sensitive to infrared light. Due to the arrival of digital photography, we can take infrared pictures whenever we please. This depends on how your camera sensor array reacts to the infrared and, depending on the filter you are using.

    Smoke Art Photography – Smoke art photography, in its simplest definition is photography that features smoke. The smoke can be considered the subject or the medium to create something else.

    Panoramic Photography – is a technique of photography, using special equipment or software that captures images with elongated fields of view. It is sometimes known as wide format photography. You can create a panorama by using any camera1, even a disposable one.

    These are just a few techniques you might enjoy or maybe even see or run across when admiring photos.

  • 42nd Street Photo’s Thanksgiving Photography Tips

    Posted on November 3rd, 2009 Staff Writer

    Thanksgiving is a great opportunity for taking photographs. The most important thing to know is your subject. This could be anything from family to the food or maybe both. You want to make sure whatever your subject is that it’s the most important thing in the frame and there is nothing distracting from it.

    The second key element to capture in your Thanksgiving photograph is the spirit of the occasion, and we have already defined the spirit of Thanksgiving as family and togetherness. Let’s say you want to take some dining room table shots. A picture of all the food by itself is pretty boring so try adding family around the table.

    Shoot from a higher level

    What you do want to feature in your Thanksgiving photo are the family members, the elegant setting, and the turkey. Stand up or if you have steady hands get on a step stool. From this higher vantage you can get all the family in your picture, along with the turkey and the person poised to carve. This permits the focus to be on people, and not items on the table.

    Become a director

    Direct everyone in what to do. Take one photo with them all holding up their glasses in a toast and looking toward the camera. Take another with everyone looking toward the turkey as its about to be carved. Try not to take any photos of people eating.

    Lighting

    If you camera has flash, use it. But the problem with built-in flash on many cameras is that it may be too weak to light up the far end of a long table. When lighting is low, turn as many lights on in the room as possible, adjust the white balance setting to match the main source of light and up the ISO. If it’s early enough in the day, let outside daylight into the room.

    Group Photos

    Thanksgiving presents one other classic photo opportunity – a large group portrait. Consider gathering the entire group outside, perhaps on the front porch. The key to a successful shot – the key to any successful group shot – is the way you arrange the subjects. Don’t line them up like soldiers at attention. Rather, aim for a casual up-and-down arrangement. If the porch has steps, have some people sit on the steps, sit some on chairs above, have some stand while others lean against the railing. Don’t forget the family pets. If necessary, ask people to move closer together to close up any empty spaces. Remember, togetherness is the theme. Show this togetherness in your picture. Don’t separate the family.

    Get yourself in the photos

    Just because you’re the family photographer, doesn’t mean you should be left out of pictures. Use a tripod and the self-timer so you can get into the photo. If you don’t have a tripod, set the camera on a level surface.

  • 42nd Street Photo’s Underwater Photography Tips

    Posted on October 20th, 2009 Staff Writer

    Gear: Some may prefer a point-and-shoot system; others may want manual control in a compact digital, while others may want a single-lens reflex (SLR) camera. So defining the ideal camera must start with the shooter’s needs. For a manual compact digital, the Olympus SP350 is great, and for SLR the Nikon D200 and D2x in Subal housings. For the point and shoot, there are several Olympus systems and even the SeaLife with a wide-angle lens.

    Best use of your camera: Get a versatile strobe arm, such as the UltraLight, if you want to vary your lighting. This type of arm is for the diver who is comfortable in the water and wants to improve his style. For any camera, if there is a wide angle lens available, add it to your system.

    Perfect Technique: Blurry photos are from too much movement or too slow a shutter speed. Master your balance and buoyancy because that is the most important part of getting great photos underwater. You can’t compose, adjust strobe angles and analyze your results if you are kicking, falling over and scaring your subject away.

    Most common mistake: Shooting from too far away. You should take a photo, get closer and take another, and then get closer yet until either you can’t fit the subject into your picture area or the subject leaves. If the fish stays still, move in and shoot just the eye, but keep getting closer.

    Here are a few other tips for underwater photography from 42nd Street Photo

    - Get out and shoot. Find a place to dive near where you live.

    - Don’t use digital zoom

    -  Make sure you understand the focusing distance of your camera in and out of macro mode. Use macro mode when you are within the macro focusing distance.

    - Bring a dive light with you to help your camera auto-focus

    - If you turn your flash off, either manual white-balance your camera, or set it to underwater mode

    - Anticipate what you might see underwater, adjust your strobe, f-stop ahead. It would be big mistake, to see a shark and having your camera at F22

    - Learn how to use your histogram and highlights screen, and use them often

    - Use a 100mm or 105mm lens to emphasize or isolate the subject, and reduce the background

    - Get the exposure right in camera; don’t rely on post-processing

  • 42nd Street Photo’s Tips For Photographing In The Dark

    Posted on September 18th, 2009 Staff Writer

    When it comes to nighttime photography, there are plenty of surprises to be expected. The primary difference between capturing images in the day time andcapturing images at night is light source. During the day, sunlight will overpower any other light source around, so pictures are more consistently lit. Given, snapping photos closer to dawn or dusk will render various results, but the sun is still your main source of light.

    Consider your location when taking pictures at night. Are you near a large amount of artificial light or out in the suburbs with less light pollution? If you’re anywhere near 42nd Street Photo, then you’re in the city that never sleeps, New York City, so there will be light sources from buildings, street lights, cars, and more. All of these light sources play a part in the outcome of your picture.

    The key to interesting night photography is exposure. Many professionals will tell you not to use flash most of the time at night, especially in smaller, closed in areas, as this will wash out your subject(s), so you need to consider the amount of light available and adjust the exposure accordingly. Exposure is the amount of time that the lens of the camera stays open while exposing the film or digital sensor to the incoming light. The more time the lens stays open, the brighter the picture. In darker areas, it may be necessary to use a tripod for clearer pictures, since the longer the lens stays open, the more time there will be for the camera to shift and the picture may blur.

    Depending on your camera, you may be limited in exposure options. Many point-and-shoot cameras will have fewer choices for exposure times, whether in the maximum time allowed or the increments of exposure times offered, so your best bet will be a manual single lens reflex. Most DSLR’s will have decent exposure options, but you may just have to work with what you have.

    Below are some simple questions and answers to get you started, but beyond that, we like to recommend that you experiment a lot to see what works for your needs and what doesn’t:

    • What kind of camera are you using? If you’re sporting a POS camera, you may want to focus on better lit areas, as exposure options will be limited. With a DSLR, you will be able to experiment in darker areas.
    • Where is the Moon and how many other light sources do you have available? In rural areas, you’ll have softer, cooler light from the moon if it’s out and full. In more urban locations, your pictures will generally be warmer tones, as artificial light sources are generally of yellow and red tones.
    • Do you have a tripod? A tripod can always be useful, since hands are not always steady. This is especially important with night photography, and moreso in very dark areas with exposure times that may surpass 10 or 15 seconds. Unless you’re able to keep your hands still for a good amount of time, a tripod will be necessary for crisp, clear photographs.
    • Are things moving? If you’ve even seen a picture taken of a highway with a long exposure time, there will be streams of headlights and tail lights drawing lines across the frame. Consider this concept when capturing moving objects. Sometimes, this effect can be neat, but other times, it may compromise the intention for your image.